Every public data breach

Disclosed this week47On record26,367

47 disclosed this week · 26,367 on record

Self Esteem Brands

Disclosed Dec 20, 20242,430 affectedConfirmed

Official notice

What is known

People affected2,430 (as reported by the organization)
DisclosedDec 20, 2024
HappenedDec 19, 2023
AttackNot stated
Data exposedNot stated
SectorRetail · US
StatusConfirmed

Sources

Official noticeoag.ca.gov
California Attorney General breach notice: Self Esteem Brands
Official noticeago.vermont.gov
Vermont Attorney General: 2025-02-05 Self Esteem Brands Data Breach Notice to Consumers
Official noticeago.vermont.gov
Vermont Attorney General: 2024-12-20 Self Esteem Brands Data Breach Notice to Consumers
Official noticein.gov
Indiana Attorney General 2025 data breach report: Self Esteem Brands

Notices filed

Residents of CADec 20, 2024
California AGCount not stated
Residents of VTDec 20, 2024
Vermont AGCount not stated
Residents of INDec 20, 2024
Indiana AG28 people
Residents of CAFeb 5, 2025
California AGCount not stated
Residents of VTFeb 5, 2025
Vermont AGCount not stated
History of this record
records_basis2026-09-25
empty to organizationby backfillSource
records2026-09-25
empty to 2430by backfillSource
source2026-09-25
empty to https://ago.vermont.gov/document/2024-12-20-self-esteem-brands-data-breach-notice-consumersby backfillSource
source2026-09-25
empty to https://ago.vermont.gov/document/2025-02-05-self-esteem-brands-data-breach-notice-consumersby backfillSource
disclosed2026-09-25
2025-02-05 to 2024-12-20by backfillSource
Added2026-09-25
First recordedby backfillSource

First seen 2026-09-25 (California AG), confirmed by California AG. Record counts are as reported. Not legal advice.

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