Novant Health

The covered entity (CE), Novant Health, reported that a tracking pixel on its website may have allowed the protected health information (PHI) of 1,362,296 individuals to be transmitted to Meta. The PHI involved include email addresses, computer IP addresses, phone numbers, medications, and other treatment information. The CE notified HHS, affected individuals, the media, and posted substitute notice on its website. In response to the breach, the CE implemented additional technical safeguards, revised its policies and procedures, and provided complimentary credit monitoring services. OCR provided the CE with technical assistance regarding the HIPAA Breach Notification Rule.