Hello Cake
Disclosed Sep 19, 20251 year ago22,907 accountsConfirmed
In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach . The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, dates of birth and purchases.
What is known
| People affected | 22,907 (accounts in the leaked data, per Have I Been Pwned) |
|---|---|
| Disclosed | Sep 19, 2025 |
| Happened | Jul 25, 2025 |
| Attack | Hacking |
| Data exposed | Dates of birth, Emails, Names, Phone numbers, Addresses, Financial |
| Sector | Tech · US |
| Status | Confirmed |
| Check your email | Have I Been Pwned |
Sources
| Source | |
|---|---|
| California Attorney General breach notice: Hello Cakeoag.ca.gov · Official notice | Official notice |
| Have I Been Pwned: Hello Cakehaveibeenpwned.com · Aggregator | Aggregator |
| Hello Cake disclosureoag.ca.gov · The organization | The organization |
Notices filed
| Where | Filed | People |
|---|---|---|
| California AGresidents of CA | Sep 19, 2025 | |
| Have I Been Pwnedaccounts in the data | Oct 15, 2025 | 22,907 |
History of this record
- 2026-09-25 · hibp: empty to HelloCake · backfill source
- 2026-09-25 · sector: other to tech · backfill source
- 2026-09-25 · attack: unknown to hacking · backfill source
- 2026-09-25 · data_types: [] to ["dob","emails","names","phone","addresses","financial"] · backfill source
- 2026-09-25 · records_basis: empty to hibp · backfill source
- 2026-09-25 · records: empty to 22907 · backfill source
- 2026-09-25 · summary: empty to In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach . The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, da · backfill source
- 2026-09-25 · added · backfill source
First seen 2026-09-25 (California AG), confirmed by California AG. Record counts are as reported. Not legal advice.