Hello Cake

Disclosed Sep 19, 202522,907 accountsConfirmed

In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach . The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, dates of birth and purchases.

What is known

People affected	22,907 (accounts in the leaked data, per Have I Been Pwned)
Disclosed	Sep 19, 2025
Happened	Jul 25, 2025
Attack	Hacking
Data exposed	Dates of birthEmailsNamesPhone numbersAddressesFinancial
Sector	Tech · US
Status	Confirmed
Check your email	Have I Been Pwned

Sources

Official noticeoag.ca.gov

California Attorney General breach notice: Hello Cake

Aggregatorhaveibeenpwned.com

Have I Been Pwned: Hello Cake

The organizationoag.ca.gov

Hello Cake disclosure

Notices filed

Residents of CASep 19, 2025

California AGCount not stated

Accounts in the dataOct 15, 2025

Have I Been Pwned22,907 people

History of this record

hibp2026-09-25

empty to HelloCakeby backfillSource

sector2026-09-25

other to techby backfillSource

attack2026-09-25

unknown to hackingby backfillSource

data_types2026-09-25

[] to ["dob","emails","names","phone","addresses","financial"]by backfillSource

records_basis2026-09-25

empty to hibpby backfillSource

records2026-09-25

empty to 22907by backfillSource

summary2026-09-25

empty to In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach . The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, daby backfillSource

Added2026-09-25

First recordedby backfillSource

First seen 2026-09-25 (California AG), confirmed by California AG. Record counts are as reported. Not legal advice.

Everything about Hello Cake